Most businesses and organisations today rely on their website as an essential marketing tool or sales portal in the case of e-commerce websites. Whatever the size and scope of your website, have you considered how usable – that is, how easy it is to use – your site is for your customers or clients?
The usability of your site matters because research studies have shown, time and time again, that if your website visitors cannot find the information they need quickly and easily, they will leave your site, probably taking their business with them. It doesn’t matter how compelling or engaging your website is. To visitors this is a secondary concern. The primary goal for most websites should be to make it as easy to use as possible.
The good news is it’s easy to test the usability of your site, and that’s exactly what I’ve been doing for a client over the last couple of weeks. My client, a local museum, suspected they had a few key usability issues with their existing website, and they wanted to make sure that they improved these when they redesigned their site.